Our Story
Who We Are?
We are First Generation Entrepreneurs
We are Three childhood friends, hailing from a very humble village in the western part of Tamilnadu. Our families never smelled the essence of business, our parents were working for meager wages throughout their lives. Whenever we meet informally over a cup of coffee, we have always deliberated about setting up a business, always.
When we graduated in 2013, we had no idea what lies ahead. Our business instincts were ever-growing, but nothing seem to be taking a shape. When we made up our minds to go against all the odds, things were getting only complicated. Whomever we have pitched for potential business prospects, nobody believed in our working model and disregarded us on every single occasion. We never lost faith in our idea!
What We Strive To Do?
With 21st Century witnessing ever-growing awareness on eating healthy, businesses are catching up to changing needs of the world. Oil forms a major component of our daily health. We started with Cooking Oils in 2018 and went on to add a new set of cooking and health needs over time. From Ghee to Honey, Spices to Snacks, today we sell over 25+ items with more ready in our research pipeline. We essentially want to standardize the foods we consume on daily basis. As an early effort, we are reaching out to health-conscious population and scale up to different subset of people over time.
How We Stand Out?
Ever since we started, We had to struggle every single month to run the entity, but never have compromised on our working standards. We were often thrown unwarranted ideas on how to pollute, we never listened to any of them. We have always had faith in what we produced, we believed in our early customers. In the journey of three years, we never once intended to make money, instead, want to prove the healthy business models will sustain, thrive, and win.
What We Have Seen So Far?
The initial two years were an absolute challenge, we never had known where we were getting. 2020 was a breakthrough year for us, thanks to Youtube. A couple of featured videos not only helped us break even but also to see a ray of a bright future. We serve more than 700 customers today from eight different states of India. We shipped our first export order to the United Kingdom in 2021, Yes! You could sense our high with it. We wish to get to every Indian doorstep in the coming years! Thank you for being part of our journey. We are ever grateful and willing to serve better every single time!